The white Nikon 1 J1 Mirrorless Digital Camera with 10-30mm Lens is a compact and easily portable digital camera with both a 10-30mm f/3.5-5.6 VR Zoom Lens included. The mirrorless design allows the camera to be extra-small and lightweight, while still retaining all of the best qualities of a mirrored model. Featuring a 10.1 MP CX-Format High-Speed AF CMOS Sensor and an EXPEED 3 dual image processor, this small device packs some punch. The sensor enables great photos even in low light, while the EXPEED 3 enables superior system performance, high-speed processing, advanced phase detection autofocus and high-speed data transfer rates.

The included 10-30mm f/3.5-5.6 VR zoom lens features up to 3x magnification and a silent stepping AF motor (STM). It has image stabilization (VR II) to combat the effects of camera shake. The angle of view ranges from 29° 40" to 77°. The lens's minimum focus distance is 0.66' (0.2m), and the filter size is 40.5mm. The 10-30 mm is a versatile lens for applications ranging from wide-angle to tight portrait shots, and applies 3 aspherical lens elements to ensure high image quality, even at the widest aperture settings. The 10-30mm zoom range enables excellent capture of fine detail, even in far-away shots. Internal Focusing / IF technology enables more compact, lightweight construction, as well as a closer focusing distance. A multi-layer lens coating helps reduce ghost and flare to a negligible level.